Austria Trend Hotels extend franchise cooperation with Radisson Blu
The Austria Trend Hotels, Austria’s largest hotel group, is entering into a franchise partnership with Radisson Blu, Europe’s largest upper-upscale hotel brand, for another one of its top hotels. VIYM, a private equity firm with extensive expertise in the hospitality industry, assisted Austria Trend on the deal.
Currently operating under the name of Austria Trend Hotel Park Royal Palace Vienna, the well-known superior 4-star hotel close to Schönbrunn Palace and Vienna’s Technical Museum will become a Radisson Blu franchise from January 2018. The Austria Trend Hotels have already had a successful cooperation with the Radisson Blu Hotel Altstadt in Salzburg since 2001.